We searched for the best provider around with a proven track record for almost 3 months to get us where we needed to be and also align our company with 21st century technologies.
Finally after sheer luck, we were referred to Alldesignz by a business associate and quite frankly...it's the best business decision we've ever made!
AIIdesignz is a true pleasure to work with. Not only are they extremely affordable, the quality is unparalleled and far more beneficial than we anticipated. Sales literally skyrocketed and dozens of new doors opened up allowing us several additional streams of revenue. I'd be quite surprised if you found a better design and marketing agency in Buffalo, NY.
- G.P. Distributors
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Just like there are reckless and foolhardy methods you can use that will absolutely assure marketing failure, conversely, there are sound, proven, time-tested techniques that will greatly enhance your chance for marketing success.
Following are 5 Tips For Online Marketing Success...
1. Thou Shall Have a Clear Vision and Goal
There's an age old proverb by Thomas Edison that famously states:
"He who fails to plan, plans to fail."
Truer words haven't ever been spoken. You need to have a plan before you start a business. Why is a business plan so important? Because a properly constructed business plan is like a roadmap to your goals - a GPS if you will.
Having a business plan will give you a much clearer vision of your goals and objectives, and will keep you on track and enable you to operate more efficiently, and achieve your goals more expeditiously.
One important caveat about business plans: They aren't written in stone, and more than likely, you will have to change or adjust your plan multiple times along the way to keep yourself on track. That's just part of the process.
If you need help writing a business plan, you can obtain a free business plan template from BPlans.com.
2. Thou Shall Educate Thyself on the Fundamentals of Marketing
Take time to educate yourself. Does it really matter if you build that website now, or a few months from now when you're more prepared? Of course it doesn't.
Starting a business is like building a house. You start with a strong foundation, and then you build on it. Well, in business, being knowledgeable about basic marketing fundamentals is your strong foundation. You just have to build on it.
That means taking the time to learn how to do things the right way. Be patient, and prepare yourself for success. By "failing to prepare, you are preparing to fail." Study and apply basic marketing fundamentals.
Slow down, and read a few marketing books. To get started, I highly recommend Web Marketing All-in-One Desk Reference For Dummies. It's actually eight books in one, and is written by multiple authors. It's perfect for newbies, and touches all the bases including...
* Establishing a Web Presence
* Search Engine Optimization
* Web Analytics
* E-Mail Marketing
* Blogging and Podcasting
* Social Media Marketing
* Online Advertising & Pay-Per-Click
* Mobile Web Marketing
3. Thou Shall Learn and Implement Basic SEO Techniques
I don't consider myself an SEO expert by any means, but I've taught myself enough basic SEO, so that I can at least optimize my own website well enough to generate a decent amount of organic (free) traffic. Learning how to optimize your website should be one of the very first things you do. You don't need to become an expert. Simply focus your attention on basic SEO techniques. For example, make sure your title tags contain your primary keywords.
Also, make sure your description tags are properly optimized. And don't cram your web pages with keywords. Sprinkle them in intermittently... naturally. A web page stuffed with keywords will be interpreted as spamming by the search engines, and your pages WILL be penalized as a result. And don't keep using the same keywords over and over again. Using different variations of your keywords is the best approach. It looks more natural to the search engines and will give you a much larger keyword footprint.
Believe it or not, these simple but basic steps really do make a difference. One of my favorite resources for learning basic search engine optimization techniques is Jill Whalen's, HighRankings.com.
4. Thou Shall Advertise and Promote Thy Business Consistently
Free advertising methods such as article marketing, forum marketing, social media marketing, etc., are all proven traffic generators - provided they're properly executed. But it's also important to have a sufficient amount of money set aside for paid advertising. You will have much better sales conversions if you combine proven, free advertising methods like the aforementioned, with laser-targeted, paid advertising, such as pay-per-click, ezine advertising, text link advertising, etc.
And don't overlook offline advertising methods either. For example, college newspapers, community shopper newspapers, car magnets, local business journals, and flyers. The most important thing is to advertise and promote your business consistently.
5. Thou Shall Give Customers Easy and Convenient Payment Options
Believe it or not, as popular as it may be, not everybody likes PayPal. So be sure to give your customers alternative payment options.
In addition, make it easy for customers to get from the product page to the checkout page. Don't make your customers jump through hoops, clicking thru page after page after page to give you their money. If you do, they will become frustrated and abandon your shopping cart. It's estimated that 71% of shoppers abandon shopping carts in the middle of a purchase.
How easy is the buying process on your site? How easy is it for customers to quickly find what they need and checkout? More importantly, could you make the process even easier?
To find out, have a few of your friends test your website for shopping user-friendliness. Have them make a small purchase as a simple test. (Don't worry, you can cancel the transaction on your end later).
Getting some honest feedback on the user-friendliness of your website's buying process is a win-win situation for everybody. You make shopping on your website easier and more pleasant for your customers. And improvements you make in that regard will boost your sales conversions.
We are now in an era where technology plays an important part of success, whether it's for business or merely for fun. With today’s technological advancement, it would be very tough for any business to carry on without having a website presence, since most transactions are being done online from the comfort of the customer’s home or office. Without a website the business owner tends to lose a sizable number of prospective customers. This is the importance of a website. Many search engines are being created almost everyday and if your company is not on any of these engines then imagine how many potential clients you will be giving to your competitors.
People aren’t using the yellow pages anymore. Technology has provided easy access to the things people want and need. Just a few clicks and the world is displayed right in front of him – everything from buying groceries to getting an education, or purchasing goods. Consumers now go to the company’s website before making up their minds to acquire a particular product, and most of them prefer this situation since no one will be forcing them to purchase anything. So why not reach out to these customers and make your products available to them – online. The importance of a website is quite apparent here: the mode of advertising has changed so businesses, no matter how small it is, would gain an enormous advantage with having a “presence” on the internet. Besides, with a business website on hand, you will be introducing your products not only to your local market but all over the world – a global market of not just thousands but millions of customers!
Moreover, business closing hours will not deprive your potential customers from accessing your products. Just because you have closed your store for the day, does not require you to close down your business too. Another importance of a website is making your services, business information and products available to potential customers all the time – 24/7. This would greatly enhance your reliability and the customer’s satisfaction plus providing your company consistent marketing. Besides, having a website is convenient for your clients since it will save them a lot of time and effort to transact business. Convenience would really be a plus factor to them.
One of the secrets to having a lucrative business is to always stay ahead of your business competitors. And one way of doing that is to attract new customers and keep the old ones updated with new products or latest offers. This is another importance of a website for your business. What’s more building a website is not that expensive and complicated or time-consuming either – as long as you have a concept in mind already.
Alldesignz Web & SEO Team