To be found in search engines your website needs to be consistent and search engine friendly. The first step in getting found online is to make your site as user friendly as possible and one of the easiest ways to do that is through consistency. To see a good example of consistency within a website take a look at www.clarkmoving.com.
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Some of the great tools available for building mobile sites are howtogomo.com and several others on the market which are fairly simple to use without any coding knowledge whatsoever.
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In June of 2010 ActiveSearchResults (ASR) announced a new search engine ranking algorithm named ASR Ranking. To date, over 1,000,000 people have submitted their websites to ASR and have been included in this new ranking technology. View the press release.
ASR Ranking allows search engines to rank Web page search results higher for websites where the owners or promoters of those websites have a history of performing actions or events defined as Activity.
The goal of ASR Ranking is to rank websites higher in organic search results where there are real active people supporting those websites that are displayed in the search engine results page (SERP).
Visit About ASR for more details on how ASR Ranking can help with your SEO goals at ASR.
The idea behind building backlinks is as simple as trying to get links that point directly to your website. Most people do not understand the concept of this search engine optimization activity. However, if you are aiming to put up an online business, then you should carefully understand the reasons why you should spend some time in building quality backlinks for you website.
The main reason why you need to build backlinks is to get higher traffic in such a way that when people come across your links over the internet, they are most likely to click on them and visit your site. When you are able to reach more people and direct more people to your site, the more likely you are going to get your products sold. Aside from the visible links that you get to see on web pages, it can also be the start of a good viral marketing campaign wherein people who notice your site are most likely to tell their friends about it; hence, driving more visitors to your site.
There are far more other reasons on why you should concentrate on how you can effectively build backlinks and among these reasons is for your site to gain higher search engine rankings. Gone are the days when you simply have to put up your site, get a catchy domain name, and put up keyword-rich contents to see your site top the search results. The way that search engine providers such as Google, MSN Bing, and Yahoo deal with page rankings and search result positions are far more complex now.
It has been a common knowledge that what drives up your popularity and page ranking is the number of quality links that are targeted towards your website. This means that the more links you get, the higher your chances are of being on top of the search results page. However, this does not mean that search engine providers prefer the quantity of links you have rather than the quality of such. In fact, Google and Yahoo generally look into the quality of each link. Simply put, search engines will find your site to be relevant and reliable if popular sites link to you. This does not only pulls your page popularity up, but it also drives more traffic to your site while allowing you to reach more readers and prospect customers in no time.
There are far too many ways to build backlinks. In fact, the possibilities are only limited by the creativity and patience of the internet marketer. With the advent of Internet technology and the evident ease it shows in communication, it is impossible for you not to find an avenue where you can kick-off your internet marketing campaign. You can try finding sites that you like and simply e-mail the webmaster and offer a link exchange. There are also social bookmarking sites which you can take advantage of. These sites can generate quality links to your site without requiring you to link back to their site as well.
Permanent Link: http://www.isnare.com/?aid=557901&ca=Internet
Just like there are reckless and foolhardy methods you can use that will absolutely assure marketing failure, conversely, there are sound, proven, time-tested techniques that will greatly enhance your chance for marketing success.
Following are 5 Tips For Online Marketing Success...
1. Thou Shall Have a Clear Vision and Goal
There's an age old proverb by Thomas Edison that famously states:
"He who fails to plan, plans to fail."
Truer words haven't ever been spoken. You need to have a plan before you start a business. Why is a business plan so important? Because a properly constructed business plan is like a roadmap to your goals - a GPS if you will.
Having a business plan will give you a much clearer vision of your goals and objectives, and will keep you on track and enable you to operate more efficiently, and achieve your goals more expeditiously.
One important caveat about business plans: They aren't written in stone, and more than likely, you will have to change or adjust your plan multiple times along the way to keep yourself on track. That's just part of the process.
If you need help writing a business plan, you can obtain a free business plan template from BPlans.com.
2. Thou Shall Educate Thyself on the Fundamentals of Marketing
Take time to educate yourself. Does it really matter if you build that website now, or a few months from now when you're more prepared? Of course it doesn't.
Starting a business is like building a house. You start with a strong foundation, and then you build on it. Well, in business, being knowledgeable about basic marketing fundamentals is your strong foundation. You just have to build on it.
That means taking the time to learn how to do things the right way. Be patient, and prepare yourself for success. By "failing to prepare, you are preparing to fail." Study and apply basic marketing fundamentals.
Slow down, and read a few marketing books. To get started, I highly recommend Web Marketing All-in-One Desk Reference For Dummies. It's actually eight books in one, and is written by multiple authors. It's perfect for newbies, and touches all the bases including...
* Establishing a Web Presence
* Search Engine Optimization
* Web Analytics
* E-Mail Marketing
* Blogging and Podcasting
* Social Media Marketing
* Online Advertising & Pay-Per-Click
* Mobile Web Marketing
3. Thou Shall Learn and Implement Basic SEO Techniques
I don't consider myself an SEO expert by any means, but I've taught myself enough basic SEO, so that I can at least optimize my own website well enough to generate a decent amount of organic (free) traffic. Learning how to optimize your website should be one of the very first things you do. You don't need to become an expert. Simply focus your attention on basic SEO techniques. For example, make sure your title tags contain your primary keywords.
Also, make sure your description tags are properly optimized. And don't cram your web pages with keywords. Sprinkle them in intermittently... naturally. A web page stuffed with keywords will be interpreted as spamming by the search engines, and your pages WILL be penalized as a result. And don't keep using the same keywords over and over again. Using different variations of your keywords is the best approach. It looks more natural to the search engines and will give you a much larger keyword footprint.
Believe it or not, these simple but basic steps really do make a difference. One of my favorite resources for learning basic search engine optimization techniques is Jill Whalen's, HighRankings.com.
4. Thou Shall Advertise and Promote Thy Business Consistently
Free advertising methods such as article marketing, forum marketing, social media marketing, etc., are all proven traffic generators - provided they're properly executed. But it's also important to have a sufficient amount of money set aside for paid advertising. You will have much better sales conversions if you combine proven, free advertising methods like the aforementioned, with laser-targeted, paid advertising, such as pay-per-click, ezine advertising, text link advertising, etc.
And don't overlook offline advertising methods either. For example, college newspapers, community shopper newspapers, car magnets, local business journals, and flyers. The most important thing is to advertise and promote your business consistently.
5. Thou Shall Give Customers Easy and Convenient Payment Options
Believe it or not, as popular as it may be, not everybody likes PayPal. So be sure to give your customers alternative payment options.
In addition, make it easy for customers to get from the product page to the checkout page. Don't make your customers jump through hoops, clicking thru page after page after page to give you their money. If you do, they will become frustrated and abandon your shopping cart. It's estimated that 71% of shoppers abandon shopping carts in the middle of a purchase.
How easy is the buying process on your site? How easy is it for customers to quickly find what they need and checkout? More importantly, could you make the process even easier?
To find out, have a few of your friends test your website for shopping user-friendliness. Have them make a small purchase as a simple test. (Don't worry, you can cancel the transaction on your end later).
Getting some honest feedback on the user-friendliness of your website's buying process is a win-win situation for everybody. You make shopping on your website easier and more pleasant for your customers. And improvements you make in that regard will boost your sales conversions.
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We are now in an era where technology plays an important part of success, whether it's for business or merely for fun. With today’s technological advancement, it would be very tough for any business to carry on without having a website presence, since most transactions are being done online from the comfort of the customer’s home or office. Without a website the business owner tends to lose a sizable number of prospective customers. This is the importance of a website. Many search engines are being created almost everyday and if your company is not on any of these engines then imagine how many potential clients you will be giving to your competitors.
People aren’t using the yellow pages anymore. Technology has provided easy access to the things people want and need. Just a few clicks and the world is displayed right in front of him – everything from buying groceries to getting an education, or purchasing goods. Consumers now go to the company’s website before making up their minds to acquire a particular product, and most of them prefer this situation since no one will be forcing them to purchase anything. So why not reach out to these customers and make your products available to them – online. The importance of a website is quite apparent here: the mode of advertising has changed so businesses, no matter how small it is, would gain an enormous advantage with having a “presence” on the internet. Besides, with a business website on hand, you will be introducing your products not only to your local market but all over the world – a global market of not just thousands but millions of customers!
Moreover, business closing hours will not deprive your potential customers from accessing your products. Just because you have closed your store for the day, does not require you to close down your business too. Another importance of a website is making your services, business information and products available to potential customers all the time – 24/7. This would greatly enhance your reliability and the customer’s satisfaction plus providing your company consistent marketing. Besides, having a website is convenient for your clients since it will save them a lot of time and effort to transact business. Convenience would really be a plus factor to them.
One of the secrets to having a lucrative business is to always stay ahead of your business competitors. And one way of doing that is to attract new customers and keep the old ones updated with new products or latest offers. This is another importance of a website for your business. What’s more building a website is not that expensive and complicated or time-consuming either – as long as you have a concept in mind already.
Alldesignz Web & SEO Team